I had the challenge recently of creating an A5 flyer that we could use to hand out round local business parks, I say challenge in the fact that anyone in this industry knows how 'touchy' people and businesses can be when approaching them about their website.
Because a lot of small businesses get friends or associates to design and build their website, or they have had a lot of input in the design and functionality - Even with the most innocent suggestions of improving the site to help the business, people tend to jump straight into a defensive mode and trying to have a conversation about improving anything is almost impossible!
So to try and get our name about, my mission was to create a double sided flyer that:
- Caught peoples eye
- Instantly let the person know what type of service we are offering
- Wasn't pushy but got to the point
- Came across as friendly and warm
Well with all these simple things to achieve out of just a double sided A5 flyer I thought it would be a breeze (Yer RIGHT!).. After a few hours of sketching concepts and surfing the good stock image website's I eventually came up with something I liked and went with it.
Here's the finished article (Obviously scaled down):
Front:
Back:
